6 Ways Marketers Can Improve Page Load Time on Their Website

6 Ways Marketers Can Improve Page Load Time on Their Website

Page load time is one of the many factors that contribute to deciding your Ad Rank. Therefore, you need to abide by the Google algorithm and pay attention to your website’s page load time.

Before I got acquainted with digital marketing and all of the ingredients that aid in cooking the perfect website, I blamed my Cox bundle for the Internet whenever there was a delay in page load time. However, later I learned that the Internet is not always to be blamed.

Here are ways by which marketers can work on their page load time:

Optimize Images

Talking of bandwidth hogs, images are the first thing that will pop-up in a marketers’ or web developers’ brains. You need to optimize your images so that your website’s pages load well within time. A page should not take more than 2-5 seconds. Anything more than that will annoy the visitor who will navigate away from your website.

The first way through which you can optimize your image is by scaling them appropriately. The scaling bit should be done before you upload the image on your website. After scaling, you should compress your images as well. You will find plenty of online tools that will help you to compress your images.

Browser Caching

Another thing that annoys the visitors and affects your page load time is asking your customers to download the same image every time they visit your website. This does not only imply to images but all content that needs downloading. You should enable browser caching. This allows some of your data to get stored temporarily on the visitor’s computer.

Enabling this feature means the customers will not have to face any inconvenience when they visit your page again. However, the length of time for which the data gets stored depends on your cache settings as well as the visitor’s browser configuration.


Compressing your files before uploading them on your website are like putting all your documents in a zip folder. Compression not only reduces your page’s size by many folds but it also increases your page’s speed. According to research, compression is capable of waving off 50-70% of data from your CSS and HTML files.

Compression settings are server-based. Therefore, it is upon you to decide how you implement it keeping your webserver in mind.

Optimization of CSS

The CSS for a website loads before people even see the site. So, the longer it takes for CSS to load, the longer the visitors will have to wait for the website to load. If you optimize your CSS, it will load faster. Which in turn means that the website will load fast for visitors to view.

To optimize your CSS, you will need to ask yourself if you use the whole of it. In case you don’t, get rid of the extra code that is lying in your files. Because every bit of data that you add to your files (which is not necessary) will add to your page load time.

Apart from getting rid of the extra code, you should minimize the CSS files as well. The extra spaces in your stylesheets do nothing but add to your file size. Minimizing the CSS files the removal of these extra spaces.

Keep Scripts Below the Fold

JavaScript files usually load after the complete page does. However, if you place those files before all of your content, the JavaScript files will load before the rest of the content. The simple solution to this is to place your JavaScript files at the bottom of your page. By doing so, most of your site will load before the JavaScript files do.

Simple Website Design

Do not delve into complex website designs. They may look fancy to you, but the customers do not care about it. All they want is a website that loads well within time. Simple website design will not only save you money but also earn you more customers.

Simple website design also improves the User Experience for travel shoppers. No wonder, simple website designs fall under the ‘most desirable’ category.

If you try to work on the above-mentioned tips, you can improve your website’s page load time. Because customers are becoming more aware now. This should be a warning for you. Just like I don’t blame my Cox Internet service anymore for any page loading delays, I am sure many more don’t. Therefore, it is binding upon you to pay attention to your website design (in case it is not optimized enough) to please your customers.

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