Do you know that companies, which follow a well-planned and structured approach to optimization for better online
conversion, experience a rise in online sales? It is evident that a good set of
marketing strategies and an optimized website can boost your online sales
noticeably.
Conversion optimization is a proper term now. And
most of the online businesses, be it a skincare brand, a manufacturing staffing company, or a clothing store, are too
overwhelmed with business as usual that they fail to make those essential
optimization tweaks that can boost conversion.
Your website is your main platform. So, take advantage of these
optimization ideas and witness more sales!
Declutter Your Website
Keep it simple! You are dealing with all sorts of visitors and not all
of them are tech-savvy. If your website is bombarding too much content on them,
they may get overwhelmed and decide not to shop. Contrary to popular belief, do
not offer all the products that you have on your homepage.
Pay attention to the design, layout, and aesthetics of your website.
Keep it neat, readable, and user-friendly. Display your key products on the
homepage along with some descriptive and focused text about your products.
For instance, you have a website that sells electronics. You may have
hundreds of products but it would be more catchy and effective to display a few
recent or trending ones on your homepage. Moreover, add some essential details
and a couple of catchy calls to action on the homepage. For other products,
make neat categories and pages for users to access.
Custom Landing Pages
Do you use social media and PPC ads? If yes, avoid adding links, which
send your users to your website’s homepage. They are showing interest and
engagement with a particular product/service. Therefore, instead of sending
them to your homepage, creating custom landing pages is a good idea.
This will facilitate their shopping process by saving them the extra
hassle of navigating your website. They are interested in a particular product
and want to know more about it. Therefore, they should go to it directly.
To witness better conversion, consider creating unique landing pages
for all your campaigns. Make sure they have a streamlined design and a clear
call to action. Try to give your audience the info that they want.
Incorporate Video Content into Key Conversion Pages
Video content is a rage these days. Your audience is more interested
in quick, engaging, and enlightening videos than long, monotonous chunks of
text. Moreover, it is not just a trend. Absorbing the info in visual content is
easier than reading text. Therefore, add videos to your top landing pages.
Adding videos regarding your products and services to your landing
pages is one of the most effective ways to boost conversion. Manufacturing
brands, which add appealing and high-resolution video content to their pages,
are likely to grab the attention of their audience.
Win Customers’ Trust
Successful companies understand the significance of social proof. It
has immense rewards. If you are missing out on this, make sure that you promote
customer trust in effective ways. You can do this by sharing testimonials, case
studies, and making associations.
Moreover, share your success story, images of your team, and case
studies of your products and services. All these things can prove to be
convincing when it comes to convincing visitors to choose you. Try to get as
much accreditation as you can. This will help in boosting your online
reputation.
Face-to-face communication is mostly non-existent when it comes to
online stores. therefore, to win customers’ trust, you need to work on this
area.
Clear Calls to Action
Modern shoppers don’t waste time at all. If you don’t
incorporate proper calls to action, they will not hesitate to leave your site
and go to a competitor. Therefore, make sure that you add clear and compelling
calls to action.
Even casual browsers and site visitors can turn into
your customers. To prompt visitors to take the next step, make sure that while
writing CTAs, you incorporate a sense of urgency. Consider this a step toward
conversion.
Customer Accessibility to Help Center/Support
You need to be approachable to your customers if they want to seek
your help. If they have a query about a product that needs to be addressed
quickly, then you need to be there for them. Otherwise, it will interrupt the
conversion.
Making them wait will result in losing your customers and if not
offered a quick resolution, they will leave your site. Making them wait and not
offering resolutions to their problems readily will prompt them to go to a
competitor’s website.
Therefore,
having a robust and readily accessible customer service via email, phone, or
live chat is mandatory. Be your site one of the engineering staffing
agencies, a
footwear brand, or internet service.
