What is Local SEO? Local SEO Cheat Sheet for Small Businesses

What is Local SEO?

SEO stands for Search Engine Optimization - it means ranking your business on the front page with the desired key phrase. Local SEO means ranking your business, products, or services on Google in local search queries.

Local SEO is an economical and effective way of marketing. So if you are running a business in your city, you are a candidate for local SEO.

Ranking a business in local search queries is quite different from ranking a business at the national level.

Are SEO and Local SEO Same?

Local SEO is different from national or global SEO. National or global SEO means connecting your business with global searches, and Local SEO means connecting your business with local searches.

Here is the cheat sheet of 7 points regarding how to make your local SEO lucrative.

1- Create a Robust Presence on Google My Business (GMB)

For instance, you are selling used mobile phones Nokia 3.4 or Realme C15 in your city, and want to grab more new customers, it's essential to create your business listing on GMB.

You need to add your business name, phone number, physical location, hours of operation, and services - and you are all set to start attracting new customers. 

Keep in mind add accurate information about your business to gain maximum benefits. Do not forget to add the latest events or offers through the Google My Business dashboard.

2- Focus on Getting 5 Star Reviews

According to 'Brightlocal,' more than 80% of the customers read online reviews before buying anything. This means if your business profile has good ratings, chances are you will attract more customers.

So focusing on getting 5-star feedback is very important to be visible in local SEO.

3-  Build a Mobile-Friendly Website

To become successful in local SEO a responsive website is essential. A responsive site automatically adjusts and adapts according to the device screen resolution.

So it's a simple equation - a responsive website means you have bright chances to attract customers who are searching from their smartphones.

4- Add Local Keywords

Do not forget to add local keywords to your strategy. You can find local keywords through Google's own keyword planner - this is absolutely free.

If you have an idea about what people are searching for locally, you can create a robust local SEO strategy. By knowing your targets, you can produce good content which will have bright chances of winning at local SEO.

5- Add Location Pages

It's essential to add local pages to your website if you have one or more than one physical location. Add your business details in location pages like:

       Business name

       Business address

       Business phone number

       Business email address

       Testimonials

       Google Maps

       Parking availability

       Wifi facility

       More...

6- Add Your Business to Online Business Directories

There are many online business directories like Yelp, Foursquare, MapQuest, and more. Adding your business to these websites will not only boost your customers' reach but also local SEO.

7- Build High-Quality Backlinks

Generating high-quality backlinks still the most powerful way to become successful at local SEO. All you need to do, write an informative article about your business, find out authority sites in your niche, reach out to them, and ask for publishing your content.

How to improve local SEO

So by following these easy methods, you can improve your local SEO in days. Once you will be successful to rank your business on the front page, you will have greater chances of attracting new customers.

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