Most Emerging Marketing Approach to Grow Your Online Business & Make it More Profitable





The challenges of the pandemic and the perils of society are constantly highlighted to us by the media. However, if you take an optimistic approach to life, you will soon realize that modern times have immense opportunities, and appropriate online marketing strategies can get you explosive growth.

Today most brack-and-mortar businesses have made a virtual presence making it the ideal time for you to join the bandwagon. Businesses across sectors are gaining from the unprecedented growth of the world of e-commerce. To make the most of this massive surge of digital spending, you need to familiarise yourself with the emerging marketing trends. That way, you can steer the growth of your online business and plan the success story.

Video Marketing

In recent years, smartphone and internet penetration have grown together. In such a situation, people have shifted their viewing preference to video, and brands that advertise through video have an edge over the competition. From product demos to product set-up videos, video marketing offers you a lot of scope of experimentation.

There are several video editing tools such as InVideo that can simplify the process of video creation. With video emerging as the most popular form of content on social media platforms such as Facebook, you can look up ways of incorporating video in your social media initiatives. Live videos, Video Stories for Instagram, etc. are some of the options that you can consider in this regard.

Chatbots

Social media platforms like Facebook and Whatsapp were instrumental in making us familiar with the idea of chatting with our peers.  AI-driven chatbots present businesses with a unique way to replicate human conversations and provide timely solutions to their customers. That way, businesses can relinquish a major fraction of their customer care manpower and save money.

From the customer perspective, a chatbot allows you to give 24 X 7 prompt responses. As a business, you can do a cost analysis to compare the cost of maintaining round-the-clock customer support and compare that against the cost of setting up an AI-based chatbot solution.

This will give you a clear picture of how your business stands to benefit from the use of chatbots. When you give around-the-clock service, your customers appreciate the way you value their time, making them more likely to do business with you.

Ad Management

Paid ads are instrumental in driving relevant traffic and optimizing your conversions.  To make the most of the money that you spend on such advertisements, understand the ebb and flow of the sales funnel. That way, you will be in a better position to define the custom audience, provide them valuable digital content, and effectively re-target them.

One of the advantages of learning ad management skills is the fact that materials related to these are easily available. There is a multitude of platforms that give you study material on the intricacies of advertising platforms such as Google and Facebook. After you have an in-depth understanding of these parameters, you can leverage paid ads to give you the best results.

Email Marketing

If you are keen on building a loyal relationship with your customers, email marketing will help you set the foundation. To begin, group your target audience based on their product preference and create separate email broadcast lists. Then, when you launch something relevant to a particular group, intimate them with the same via email.

Similarly, when you post a new video on YouTube, you can email the link to the same to relevant broadcast groups. Gmail users can view the video from their inbox, while others will be directed to YouTube for the video viewing. To take things a step further, you can come up with a digital process wherein your regular customers are sent an automated email on their birthdays or anniversaries.  Such proactive measures will help your viewers feel valued, and it will encourage them to do business with your firm.

Search Engine Optimisation

In the highly competitive digital world, having an organic and relevant image will improve your chances of being discovered. Search engine optimization leverages keywords, video content, and other techniques to improve the ranking of a web page.

When a web page is ranked well, it appears on the top of Google’s SERPs. (Search Engine Results Pages). 40% of people click on the first search results that they see. That is why having your website or landing page show up on the SERP is a boost to your marketing efforts.

Social Media Optimisation

Today it is impossible for us to imagine the growth of a brand that does not have a social media presence. Merely, being active on social media will not suffice, and you need to optimize the posts for maximum reach.

  • Since most people view Instagram on their phones, upload your Instagram videos in a form that is comfortable for mobile viewing. The portrait mode is the ideal choice.

  • Add relevant hashtags to your Twitter posts.

  • As a significant fraction of people has their phones on silent while viewing Facebook, adding subtitles to your video will assist in the optimization.

Webinars

When you are launching an innovative product, webinars are an excellent way to explain its need and utility to the target audience. Start by creating a poster for your webinar session and encourage your social media followers to sign up for the session. The voluntary sign-up ensures that you have an engaged audience who is receptive to your talks and willing to purchase from you.

To make the most of your webinars, spend time planning the structure of the program. Ensure that you add fun elements in parts where the users might get bored and feel prompted to drop off. Irrespective of whether you want to sell products as an affiliate or want to boost the sales of your existing business, webinars will help you convey the right brand message to your followers.

The above marketing approaches are relevant to modern times and will get you the traffic that you had envisioned. With better traffic, better leads and conversations will follow, and you expect a significant boost in your sales.


Post a Comment

0 Comments