What is a Business Coach, and Why Does Your Business Need One?


What is a Business Coach, and Why Does Your Business Need One?


Running a business by yourself can be overwhelming and can sometimes feel lonely. The pressure is always on the shoulders of the business owner since they make all the decisions. It is not right to ask your employees to help you make decisions because that could make you look vulnerable, and you may lose credibility. So, who can you turn to? A knowledgeable mentor or coach is an extremely valuable resource for business owners. Contracting or hiring a coach can get you the personalized advice and support you need to help you make the tough choices needed to make your company a success.


What can a business coach do for you?


Busy business owners are so tied to their businesses that they may fail to see what’s right in front of them. As an outside spectator, a business coach can objectively see a business’s internal and external concerns. They can help an owner improve understanding on what changes are needed and can guide owners in constructing an actionable plan to yield desired results. Business coaches are usually expert entrepreneurs or business executives, who have experience growing a successful business, and share their experience with other owners and executives to help them reach their business goals. Having a coach by your side is invaluable as they provide insight and help you navigate through the hardships of running your own business. Coaches can help you define your goals, create strategies for growth, create strategies to revive a struggling section or brand of your company, among many other things.


Coaches will:


·         Keep you accountable.

·         Help you set measurable goals.

·         Create strategic plans to reach your goals.



A coach will keep you accountable.


An important element of business coaching is accountability. The same way you would not catch a basketball coach running drills on the court, you will not catch a business coach doing the work for the business owner. Instead, they will be there to keep you accountable and focused on your goals. However, coaches will not do the work for you, but rather walk you through the steps needed to do the work yourself. They will keep you motivated on your goals and commitments and will be there to talk things through and highlight things that you may not have noticed. Business coaches will meet with business owners on a regular basis to make sure they keep them accountable.



A coach will help you set goals.

A business coach will help you set and track goals by establishing key performance indicators that will make the road to reaching them transparent. Usually, a business owner is too busy to keep track of their progress and can get lost in the daily routine. This is where a coach steps in to make sure the goals are measured, and progress is occurring. A coach will keep track of your performance and measure your progress to ensure that you are on track to reaching your desired outcomes. Many business owners have given credit to their coaches for helping them set goals that make them successful. 


A coach will help you build actionable plans.

After identifying what a business owner wants and where they would like their business to grow, a coach will assist with planning and prioritizing your goals. They will also create a strategy to help you progress closer to your goals. For a business owner to be invested in their business goals, coaches will seek to understand why these goals are important to the owner and how reaching the goals will impact their personal lives. By tying the goals in with personal achievements and passions, the business owner will be more inclined to stay on track and work towards achieving the goals set.After clarifying the business owner’s vision, a business coach will support in arranging the various goals by priority. They can also help owners determine which items are just regular tasks and which items are long-term goals. Once this is known, the coach and business owner can create strategic plans to reach their objectives.


Business coach or business consultant?

Overall, a business coach will ask the right questions to gather information on where your business is, where you want your business to be, and create an action plan to get you there. Their job is to empower the business owner to work towards their business goals. A coach can sometimes be confused with a mentor. The difference here is that a mentor will provide advice, while a coach will provide advice and define a plan to get you to where you need to be.

On the other hand, a business consultant will help a business owner by providing advice and solutions to their problems. They will share their experience, give professional advice, and help create strategic plans. In other words, while coaches are there to inspire and get you to the next level, consultants often will do more of the work on the business owners’ behalf.

Again, a consultant will not only provide advice, but also help you get the work done. This is a great asset to have, but what happens the next time you run into similar challenges, will you be equipped to handle them yourself? Coaches will not only provide advice, but they will also help you determine what is needed, provide a plan to reach your goals, and keep you accountable while you work to get to the finish line.

About the Author:

John Mattone is the world’s top executive coach and authority on Intelligent Leadership (IL), the world’s best executive coach, and the creator of the IL Executive Coaching Process and Certification. John Mattone is globally respected as a uniquely distinguished top leadership coach authority who can ignite and strengthen a leader’s inner-self and talents, which enables them to realize four “game-changing” outcomes that they can leverage in their business and life: Altruism, Affiliation, Achievement, and Abundance (The 4 A’s).


Post a Comment