4 Things to Do Before Opening a Business Storefront



 There are many benefits to having a brick and mortar business location. It can add credibility to your business and help you seem more authentic. It allows you to meet and interact with customers giving them instant access to your products and services. There of course is a lot of work that has to be done to achieve this goal. The following are just a few things to consider when making this big step. 

Name and Logo

Hopefully by this point you have a very solid business idea and model. Most people have some kind of soft business opening before going to brick and mortar especially with online presence these days. However, when you are making the leap into storefront a good name and logo becomes even more important. The name and logo should make sense, support your brand and catch the eye in a positive way. Consider seeking help from a graphic designer or marketing company for this step. 


They say there are 7 elements of a logo:


  • Simplicity

  • Memorability

  • Originality

  • Timeless

  • Balance

  • Complementary

  • Versatility

Legal Basics

This is probably the last thing you want to deal with, but in order to focus on the the business that you love there are some necessary hoops to jump through. There are a lot of legal issues to consider. However, when you are first starting your business just focus on getting the most important legal basics out of the way. Rely on the professionals for this one. They know the current laws and how to make sure your bases are covered and you and your business are protected. 


A few of the following are examples of legal basics for a startup:


  • Proper Licensing

  • Procedures

  • Employee Handbook

  • Insurance

  • Industry Regulations

  • Contracts


Talking to others who are in similar business as you and asking them what things they did or wish they would have done is a great way to get information in this area as well. Talk to the experts and talk to those who have been there, done that. 

Security Systems

You probably spent a great deal of time securing the perfect building in the perfect location for your business. Once you have that building you will want to protect it and all of the people who come and go. For security systems in the Boise Idaho area, look no further than System Tech. They specialize in security systems for business and can help you make the best decision to protect your investment. They offer products such as security cameras and access control systems. 


You will soon find that being a business owner with a brick and mortar store is even more stressful and time consuming than simply running a business. Having the peace of mind of a security system for you, your employees and your customers is priceless. 

Plan a Grand Opening Event

Research shows that some kind of event to announce the official opening of your business can be a great way to make people aware of you and what you have to offer. This event should be well organized, well advertised, and should also have a budget. It’s a balance. 


If your business is opening up completely new as a store front and people are not already familiar with you, it may be a good idea to partner this event with another more well established business. If possible, consider extending the event to more than one day and/or time. People are busy, and you will have a much better chance of getting people through your doors if there is more than one date/time offered. There may be more interest than you know. 



Now that all of this is done, take a break. Proper rest and relaxation is essential for you to keep building and prospering in the business that you have built. Make sure to document this part of the journey because it is just as important as the big successful moments, and you will want to remember this time no matter how difficult it seems right now. Don’t forget why you started in the first place, and best of luck!


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