Top Reasons why Email Marketing makes sense for E-commerce Stores


 


 

Email marketing is considered one of the best digital marketing strategies that exist today. It offers E-commerce businesses many benefits for a fraction of the price. Businesses can use a full-service email marketing company to connect with customers worldwide, generate leads, and give repeat business. Let us look at the top 7 reasons why email marketing makes sense for E-commerce stores in 2022.

Performance can be measured

E-commerce stores can track their performance with email marketing. There are various important statistics such as click rate, conversion rate, bounce rate, unsubscribe rate, etc. These statistics can give you vital information on how your customers perceive your emails. It can define the growth of the E-commerce store.

One of the biggest benefits of tracking these statistics is transparency. You will be able to identify where the business needs to improve. It could be related to unsatisfactory products and services or a flaw in the email content and design. For example, if the open rates are low, the subject title needs to be worked on. Ensure that you are not sending emails too often, increasing the spam complaint and deletion percentage rate.

Email Marketing is effective

With email marketing, e-commerce businesses have a global customer base since they can sell and ship their products worldwide. This approach is the best cost-effective way to get the marketing message across and increase sales + revenue. 

 

        Marketing emails reach over 79% of people.

        The average open rate of a marketing email is approximately 30%.

        Over 4% of people who open marketing emails make a purchase. These are some statistics on the effectiveness of email marketing:

With effective email marketing strategies, these numbers can be improved further.

Emails can be personalized

Personalizing marketing emails is a wonderful way to connect with your prospective customers personally. E-commerce stores have the opportunity to make their customers feel like they are a part of the family and have a role to play.

The best way to connect with everyone in your email lists is by sending personalized emails they can identify with. The standard email looks boring. Instead, segregate the people in your email list into different groups based on age, preferences, etc.

Customers subscribe to valuable content

When you send out valuable content, you will find that interesting prospects voluntarily subscribe to you. Email is their most preferred mode of communication. Over 90% of customers prefer to receive promotional emails from brands they are already regulars with.

Businesses can capitalize on emails by adding a call to action. It motivates the prospect to click on the email and get redirected to the website. Emails are also effective in providing new product notifications, increasing website traffic, etc. What’s more, email marketing shows results immediately.

Targeted emails

Email marketing is beneficial in generating leads for your business. Your leads are potential customers who can be just interested in keeping you around to ready to buy. E-commerce stores should create different sets of unique emails targeting their prospects in all stages.

A good way to go about this is by creating buyer personas. It will help you create valuable, personalized content which can help the customers. For example, a prospect at the research stage will require educational material to explain why they need your product. If someone has expressed interest in purchasing but takes forever to order, give them a discount.

Brand awareness

The whole point of advertising on the Internet and social media is to raise brand awareness. Email marketing also serves the same purpose. With newsletters and promotional emails, customers feel valuable to the brand. This aspect is true; without the customers, the business goes nowhere. Brand awareness can be increased by sending customers educational, valuable content instead of pushing sales. Educational emails are useful in gaining a customer’s trust.

Unmatched ROI

Email marketing about products that provide a return on investment (ROI) is quick to gain the attention of interested customers. On average, most businesses gain $44 for every $1 they invest. There are a couple of reasons why email marketing has such a high ROI:


        Quick scalability: One email can be sent to hundreds of subscribers at once, if not thousands. Depending on what triggered them to sign up, you can segregate them into separate email lists.

        Low costs: Email marketing is cost-effective. All an E-commerce store needs is an email list of interested subscribers.

        Automation saves time: Businesses can automate their email marketing services and not spend much time doing so.


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